Chapter 03 — Retention & Engagement
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Key Finding
Engagement doesn't taper. It falls off a cliff.
Active at Month 1
94%
Active at Month 6
31%
↓ 67 pp
ACTIVE %
100
80
60
40
20
94%
Month 1
78%
Month 2
61%
Month 3
43%
Month 4
36%
Month 5
31%
Month 6
THE DROP
This is the
Buenos Aires Branding Studio
design system, applied by
Curio Design
— a design-style library for AI agents. Full Buenos Aires Branding Studio guide →
designbycurio.com/learn/buenos-aires-design-studio-2015