Insight 04
Media & Returns
07 / 12
The Sterling & Wells Quarterly, 1957
Every Dollar in Print Pulls Three at the Counter
3.2
times return
3.2×
Print Ads
$1 → $3.20
2.8×
Television
$1 → $2.80
2.1×
Radio
$1 → $2.10
1.7×
Billboards
$1 → $1.70
1.4×
Direct Mail
$1 → $1.40
This is the
1950s Brush Script Ad
design system, applied by
Curio Design
— a design-style library for AI agents. Full 1950s Brush Script Ad guide →
designbycurio.com/learn/brush-script-1950s-ad