Insight 04
Media & Returns
07 / 12
The Sterling & Wells Quarterly, 1957

Every Dollar in Print Pulls Three at the Counter

3.2times return
3.2×
Print Ads $1 → $3.20
2.8×
Television $1 → $2.80
2.1×
Radio $1 → $2.10
1.7×
Billboards $1 → $1.70
1.4×
Direct Mail $1 → $1.40
This is the 1950s Brush Script Ad design system, applied by Curio Design — a design-style library for AI agents. Full 1950s Brush Script Ad guide → designbycurio.com/learn/brush-script-1950s-ad