Subscribers don’t churn — they fade.
Of 2.4 million inactive accounts, fewer than 12 percent formally cancelled. The rest simply stopped opening.
Subscriber accounts by days since last issue opened · n = 2.4M · October 2024
Of 2.4 million inactive accounts, fewer than 12 percent formally cancelled. The rest simply stopped opening.
Subscriber accounts by days since last issue opened · n = 2.4M · October 2024