When one airline decided that silver fuselages and beige interiors represented a bankrupt aesthetic, they hired a textile designer to rethink the entire passenger experience. The result was an explosion of saturated color that shifted how an entire generation of designers thought about surfaces and commitment.
Color Block, Not Color Accent
The instinct most designers share is to use color sparingly — a bright button here, a hero gradient there, then retreat to safe neutrals. The bolder approach is to commit fully: pick a saturated hue, make it the dominant surface, and let geometry and typography carry the rest.
The surface IS the statement. When every inch is saturated color, the question stops being "is this too much?" and becomes "why was it ever less?"