Market weave study
Chapter 03
Provenance
Page 14
Provenance steadies the purchase.
Cart completion by origin detail shown
Textile buyers · Product page test
Bar chart showing cart completion rising as provenance details increase
Five bars show completion rates of 18 percent, 31 percent, 44 percent, 57 percent, and 68 percent, with full provenance highlighted.
70%
50%
30%
10%
18%
No origin
31%
District named
44%
Maker named
57%
Dye notes
68%
Full provenance
3.8× stronger close
Buyers moved from curiosity to
commitment when the loom, dye,
and maker were named together.
+50 pts
This is the
Bhutanese Yathra Wool Weave
design system, applied by
Curio Design
— a design-style library for AI agents. Full Bhutanese Yathra Wool Weave guide →
designbycurio.com/learn/bhutanese-yathra-wool-textile