Matchday revenue
€4.82M
Arena Analytics
Bavarian matchday revenue, live through morning brief
Search campaigns, stands, partners
LS
Active members
318K
Conversion rate
7.9%
Partner MRR
€612K
Rot Campaign Ledger
CRM movement across memberships, merchandise, hospitality, and arena offers
Q2 home stretch
| Campaign | Audience | Revenue | Open rate | Status | Trend | |
|---|---|---|---|---|---|---|
|
R
Rot jersey early access
Member shop launch
|
142,800 loyalty base |
€886K | 48.2% | Live | +9.3% | ... |
|
S
South stand renewal wave
Season-seat CRM
|
67,420 ticket holders |
€1.24M | 54.7% | Live | +4.8% | ... |
|
G
Gold crest hospitality
Executive suite pipeline
|
8,960 partners |
€412K | 39.5% | Review | +2.1% | ... |
|
B
Bavarian heritage night
Local family packages
|
91,300 regional fans |
€268K | 44.1% | Queued | -0.9% | ... |
|
A
Arena concourse offers
Food and retail bundles
|
74,100 match visitors |
€193K | 31.8% | Review | -3.4% | ... |
|
D
Deep-blue away window
Collectors and youth kits
|
120,640 global fans |
€529K | 46.9% | Live | +6.6% | ... |