Chapter the Third
·
On Retention
Plate VII · Folio 14
The finding, in one sentence
Subscribers don’t churn — they
fade
.
Engaged readers by month since purchase
rolling 8-month cohort
Per cent of original buyers
100
75
50
0
88
71
58
47
39
31
24
Past month four,
fewer than half remain
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
This is the
Baskerville Transitional Serif
design system, applied by
Curio Design
— a design-style library for AI agents. Full Baskerville Transitional Serif guide →
designbycurio.com/learn/baskerville-transitional-1757