Slide 07 Playful commerce / cohort insight
Glowhouse Research

Takeaway

Styled together, wishlists turn to orders.

Friend-styled dreamboards

42.8%

of shoppers returned ready to buy after a shared styling session.

+130% lift vs. solo browsing
Purchase intent rises from solo wishlists to friend-styled dreamboards Before and after comparison showing solo wishlists at 18.6 percent and friend-styled dreamboards at 42.8 percent purchase intent. Purchase intent after the styling moment Share of shoppers who ordered within seven days 50% 40% 30% 20% 0 18.6% Solo wishlist quiet cart, low commitment 42.8% Friend-styled dreamboard shared taste, faster yes