03 · Retention Analytics Slide 3 of 8
Key Insight

Subscribers don't churn — they fade.

After 90 days, active engagement drops 62% while subscription cancellations stay below 8%. The loss is silent.

Weekly active sessions
Still subscribed
100% 80% 60% 40% 20% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 90-day engagement cliff 30% active
This is the Balinese Coconut Shell design system, applied by Curio Design — a design-style library for AI agents. Full Balinese Coconut Shell guide → designbycurio.com/learn/balinese-coconut-shell-craft