03 — Retention Dynamics
Forma Research · 2024
Key Insight
Week one decides everything.
Day-7 retention predicts twelve-month lifetime value with 89% accuracy across all cohorts.
100%
75%
50%
25%
0%
82%
Day 1
54%
Day 3
31%
Day 7
18%
Day 14
12%
Day 30
8%
Day 60
5%
Day 90
Week 1
This is the
Awwwards Swiss Portfolio
design system, applied by
Curio Design
— a design-style library for AI agents. Full Awwwards Swiss Portfolio guide →
designbycurio.com/learn/awwwards-swiss-folio