Chapter 02 · Market Penetration
04

Loyalty lives in the pantry

Household penetration across generations — Australian pantries, 2024

0% 25% 50% 75% 41% 63% 78% 89% 94% Gen Z Millennials Gen X Boomers Silent Gen 18–24 25–40 41–56 57–75 76+
This is the Vegemite Jar Label (1923) design system, applied by Curio Design — a design-style library for AI agents. Full Vegemite Jar Label (1923) guide → designbycurio.com/learn/australian-vegemite-jar-1923