Chapter 3
·
Regional Performance
Distance forges the deepest loyalty.
Where the red dust settles farthest, accounts endure longest.
Average Customer Tenure by Region · Years
Inland
Regional
Coastal
0
3
6
9
12
yrs
4.2
South Coast
8.7
Darling Downs
12.4
Pilbara
11.1
Central
9.8
Kimberley
5.1
North Coast
highest nationally