Formulation & Retention 04

Ritual outperforms novelty

Six-month replenishment rates by product category

Mean 66% 100% 75% 50% 25% 0% 82% Hand & Body 76% Facial Care 71% Aromatics 63% Hair Care 38% Gift Sets
This is the Aesop Apothecary Amber design system, applied by Curio Design — a design-style library for AI agents. Full Aesop Apothecary Amber guide → designbycurio.com/learn/australian-aesop-apothecary-amber-2010s