Record Activity · Revenue Impact
04 / 12
Engagement Analysis
Active records drive 13x more revenue
Annual revenue contribution by record engagement window, trailing 12 months
$0
$600K
$1.2M
$1.8M
$2.4M
$2.4M
$1.1M
$680K
$420K
$180K
Active
Engaged
New
Passive
Dormant
≤30 days
30–90 days
<7 days
90–180 days
180+ days