CHAPTER 04 / RETURN PATHS
COHORT RITUALS
PAGE 08
Renewal insight
Return early; renewal stays carved.
90-day renewal by first return window
Members who make a second visit renew at nearly four times the cold cohort.
+60 pts from no return
Bar chart of renewal rates by first return window
No return renews at 18 percent, day 15 plus at 31 percent, days 8 to 14 at 44 percent, days 4 to 7 at 62 percent, and days 1 to 3 at 78 percent.
80%
60%
40%
0%
18%
No return
31%
Day 15+
44%
Day 8–14
62%
Day 4–7
78%
Day 1–3
Spotlight cohort
78%
renewal when the second visit
lands inside the first three days.
Action: mark day two as sacred
This is the
Asmat Bisj Ancestor Pole
design system, applied by
Curio Design
— a design-style library for AI agents. Full Asmat Bisj Ancestor Pole guide →
designbycurio.com/learn/asmat-bisj-ancestor-pole