Field note 03 · Affinity and lapse
Cohort: paying patrons
12 / 18
Takeaway scratched from the ledger
Patrons do not leave; they stop leaving marks.
The cancellation notice arrives late; the blank margin begins six weeks earlier.
74 67 49 26 11 / quiet quiet quiet
marks absent · note absent · hand absent
ledger margin: six weeks of thinning ink
Weekly mark rate before patron lapse
Share of patrons still leaving comments, saves, or pledges in each week before cancellation.
80%
60%
40%
20%
0
74%
67%
49%
26%
11%
−8 wk
−6 wk
−4 wk
−2 wk
cancel wk
six-week quieting
appears before the exit
−63 pts
from first quiet week
to cancellation week
This is the
Art Brut (Dubuffet)
design system, applied by
Curio Design
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