Chapter 03 · Retention
07 / 12
Subscribers don't churn — they fade.
100%
80%
60%
40%
20%
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Weekly active subscriber rate
W12 · 31%
This is the
Arrival Logogram
design system, applied by
Curio Design
— a design-style library for AI agents. Full Arrival Logogram guide →
designbycurio.com/learn/arrival-2016-heptapod