NORTHLINE FIELD NOTES / RETENTION

06 / 12

THE QUIET MIDDLE

Reader loyalty fades before it breaks.

Six-month cohort retention reveals a gradual exit, not a single moment of churn.

RETURNING READERS / FIRST SIX ISSUES

+8.4 pts vs. spring cohort

Returning readers across six issues Retention declines from one hundred percent at issue one to forty-three percent at issue six. 100% 75% 50% 25% 0% 100% 81% 68% 57% 49% 43% ISSUE 01 ISSUE 02 ISSUE 03 ISSUE 04 ISSUE 05 ISSUE 06 Cohort: readers who opened Issue 01
This is the Arctic Fox Winter Coat design system, applied by Curio Design — a design-style library for AI agents. Full Arctic Fox Winter Coat guide → designbycurio.com/learn/arctic-fox-winter