Clarity Research · Retention Dynamics
07 / 12
Cohort Analysis
The slower path retains deeper
12-month retention by onboarding approach across 14,200 accounts, Q1 2023 – Q4 2024
0%
25%
50%
75%
100%
Q1 '23
Q2 '23
Q3 '23
Q4 '23
Q1 '24
Q2 '24
Q3 '24
Q4 '24
Crossover
86%
31%
Guided onboarding
Rapid onboarding
This is the
Anthropic Clay
design system, applied by
Curio Design
— a design-style library for AI agents. Full Anthropic Clay guide →
designbycurio.com/learn/anthropic-clay