03 · Retention
Layer
Onboarding is the moat
User Retention by Cohort Day
Percentage of users still active after initial signup
User Retention by Cohort Day
100%
75%
50%
25%
0%
91%
72%
54%
43%
40%
39%
Day 1
Day 7
Day 14
Day 30
Day 60
Day 90