03 · Retention Layer

Onboarding is the moat

User Retention by Cohort Day
Percentage of users still active after initial signup
User Retention by Cohort Day 100% 75% 50% 25% 0% 91% 72% 54% 43% 40% 39% Day 1 Day 7 Day 14 Day 30 Day 60 Day 90
This is the Android Lollipop (Material 1.0) design system, applied by Curio Design — a design-style library for AI agents. Full Android Lollipop (Material 1.0) guide → designbycurio.com/learn/android-lollipop