Customer Retention · Chapter 3
03
After year two, Select members
don't churn — they accelerate.
Purchase conversion by customer segment · Trailing 12 months
Conversion Rate (%)
0%
10%
20%
30%
2.1%
4.8%
12.3%
23.7%
31.4%
Casual
Registered
Select Y1
Select Y2
Select Y3+
This is the
Amazon
design system, applied by
Curio Design
— a design-style library for AI agents. Full Amazon guide →
designbycurio.com/learn/amazon-smile