Ornamento
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Surface Research · Engagement Study
04 / 12
Key Insight — Retail Surface Study, 2024
ORNAMENT OUTSELLS RESTRAINT
Engagement rate by surface treatment — 2,400 retail environments observed across Milan, Tokyo, and São Paulo
100%
80%
60%
40%
20%
0%
14%
Bare Wall
29%
Two-Tone
46%
Half Decor
68%
Full Decor
82%
Puntinismo
the decorated surface wins
% of visitors who paused to engage with the surface
* dots always win