Chapter 04 · Service rituals
Slide 18 / 24
Rituals endure when service slows down.
Measured across warm-stone retail consultations, mature cohorts
Return intent rises with slower consultation cadence
+34 pts
80%
60%
40%
20%
0
34%
42%
51%
59%
68%
Quick
Guided
Measured
Basin led
Paced
seasonal return intent
This is the
Aesop Store Travertine
design system, applied by
Curio Design
— a design-style library for AI agents. Full Aesop Store Travertine guide →
designbycurio.com/learn/aesop-store-travertine