Chapter III · Customer Longevity
07
On Loyalty
What is slow endures.
Repeat purchase rate by year of customer relationship
0%
25%
50%
75%
100%
64%
71%
82%
89%
94%
Year 1
Year 2
Year 3
Year 4
Year 5
This is the
Aesop
design system, applied by
Curio Design
— a design-style library for AI agents. Full Aesop guide →
designbycurio.com/learn/aesop-bottles