04 / Retention Decay
· Key Insight
Fluxform Research — 2024
Retention doesn't decay —
it falls off a cliff.
Median cohort retention across 2,400 SaaS products, 2024
100%
75%
50%
25%
0%
12,400
8,928
3,844
2,108
1,116
372
Day 1
Day 3
Day 7
Day 14
Day 30
Day 60
100%
72%
31%
17%
9%
3%
THE CLIFF
This is the
Acidwave 3D Render
design system, applied by
Curio Design
— a design-style library for AI agents. Full Acidwave 3D Render guide →
designbycurio.com/learn/acidwave-3d-render-2018