03 · Retention Burnset // Deck

Members don't quit — they ghost the mirror.

Studio check-ins fade long before app engagement does.

8-Week Member Fade Curve
Studio check-ins App engagement
100% 75% 50% 25% 0% Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 The fade gap
This is the 80s Aerobics Fluoro Spandex design system, applied by Curio Design — a design-style library for AI agents. Full 80s Aerobics Fluoro Spandex guide → designbycurio.com/learn/absolutely-fluoro-aerobics-1983