Chapter 3 · Character Loyalty
12
Characters outlast campaigns
Audiences rewatch character-led content 2.7× more than one-off campaigns.
Household rewatch rate by content format
100%
75%
50%
25%
0%
78%
Character
Series
61%
Short
Films
52%
Behind the
Scenes
44%
One-off
Specials
29%
Campaign
Content
Based on 12,400 UK households, 2024
This is the
Aardman Claymation
design system, applied by
Curio Design
— a design-style library for AI agents. Full Aardman Claymation guide →
designbycurio.com/learn/aardman-claymation-1989