By dusk, a city has already chosen its evening. I watched the printer pull the last wet sheet at noon, black ink still breathing against the mustard paper, and by supper the same woman was twenty feet tall on three corners near the hill.
Type must dance before the dancers do
A notice that whispers is not a notice; it is an apology. The best sheets throw a leg through the margin, crop the hat, crowd the name into the picture, and leave the passerby with no polite distance from the invitation.
A good poster does not describe the room. It opens the door in the street.